2537|DIARY READING HABITS

— Assessment of reading frequency in Spain. — Main objective that the reading must fulfill. — Reading frequency. Main reasons to never read, if applicable. — Monthly frequency with which you read newspapers: general, sporting and economic information. Which is why you don't read that kind of newspaper, if any. — Number of diaries and time spent reading a working day and on weekends. — Usual place of reading of newspapers and form of acquisition. — Frequency with which you consult the digital editions of newspapers. Type of newspapers you read online. Reading the same newspapers on the internet as those you read on paper. Preferred type of support. — Reading newspapers in languages other than Spanish. — Geographic scope of the press you usually read. — Often with which you read different sections of the newspapers. — Degree of identification with the orientation of the newspaper that reads more commonly. — Detailed reading of the newspaper. — Frequency of reading the supplements that usually accompany newspapers. — Degree of interest in promotions and collections, free or not, that include newspapers on a regular basis. Buying a different newspaper than usual when you are especially interested in promotion. — Degree of confidence in the news given by newspapers in Spain. — Comparison of different media: written press, radio, TV and internet in terms of: information that gives, veracity, capacity for entertainment, interest, usefulness, ability to influence, comprehensibility, objectivity and as a very complete medium. — Degree of influence, when deciding your purchases or using a service, of the advertising that appears in: newspapers, radio, television and on the internet. — Opinion about the amount of advertising in the newspapers. — Number of people in the household. — Electronic equipment at home — Scale of political ideology of the interviewee. — Remembrance of vote in the general elections of March 2000.