2669|SOCIAL PERCEPTION OF SURVEYS (I)

— Differentiation that it carries out, the population to which the surveys are directed, between different types of surveys (commercial, social, etc.). — Investigate ‘what is the usefulness attributed to the survey’ and the extent to which the population feels ‘over-examined’. — Reasons why a survey is answered or not and of refusal or acceptance. — Degree of confidence and credibility of surveys, differentiating between commercial, social, political or opinion surveys, between those carried out by private companies or public bodies. — Utility attributed to surveys: For society in general, for the institution company that finances it, etc. — Willingness to participate, depending on the type of study and the destination of the same, according to the survey method, etc.