2805|THE FLOATING VOTE: TEMPORAL ANALYSIS FROM A QUALITATIVE APPROACH (FIRST WAVE)

FIRST WAVE General objective of the study is to determine from a temporal perspective the underlying keys on which the voting behavior of the floating voter is built. The specific objectives are listed below: — To know the opinion of the target public on the current socio-economic and socio-political situation of the country and, to the extent that it differs, also from its autonomous community: assessment of both situations; associated causes; expectations for the future and degree of confidence. — Analyse the elements underlying this opinion structure. — Determine the subjective level of quality of life and the degree of satisfaction with the current situation of the floating voter. — Detect which are the topics of interest and concern of the floating voter, assessment that makes of them and the criteria on which these opinions are based. — Obtain an assessment of the actions of the Government and the image of the President, trying to determine the degree of responsibility attributed to them for the present situation. — Value the performance of the opposition and its leader. — Briefly analyse the current image of the main political parties and their leaders. — Study the electoral behavior of the floating: what factors determine your decision. — Invite the floating voter to show their preferences in the face of hypothetical elections at the present time and the justification of their decision.