Exploring how to measure social integration using digital and online data

As part of the Mayor's Social Integration Strategy published in March 2018, one of the commitments was to develop a more comprehensive set of measures for social integration and to carry out bespoke and innovative data collection for London to achieve this. This scoping study conducted by the Centre for Analysis of Social Media at Demos and commissioned by the GLA is the first step towards looking at more innovative data collection methods. The report highlights the potential opportunities and pitfalls in using digital and online data in measuring social integration in London, identifies a diverse selection of sources available and provides an outline of potential use cases for this data across the breadth of social integration measures. A handy one-page matrix of all of the evaluated sources is also available to download separately.