The 2014 Internet User Classification (IUC), LSOA

This bespoke geodemographic classification maps the geography of digital consumers within England by combining over seventy measures selected from survey and lifestyle data, alongside census and infrastructure performance statistics. This project forms an output of an ESRC funded PhD and research project, both undertaken at the University of Liverpool. This project aims to assist the proling of customer databases, targeted marketing applications, policy delivery and strategic planning, where Internet use and engagement characteristics of a target population are of high importance. The Internet User Classication (IUC) has a two-tier structure comprising four Super-groups and eleven Groups that are used to classify all Lower Layer Super Output areas in England. Classication groups: **Supergroup 1: E-unengaged** Groups 1a: Too Old to Engage 1b: E-marginals: Not a Necessity 1c: E-marginals: Opt Out 2: E-professionals and Students **Supergroup 2a: Next Generation Users** Groups 2b: Totally Connected 2c: Students Online **Supergroup 3: Typical Trends** Groups 3a: Uncommitted and Casual Users 3b: Young and Mobile **Supergroup 4: E-rural and Fringe** Groups 4a: E-fringe 4b: Constrained by Infrastructure 4c: Low Density but High Connectivity [See this data mapped](http://maps.cdrc.ac.uk/#/geodemographics/iuc14/default/BTTTFTT/10/-0.15/51.52/) by the CDRC [](http://maps.cdrc.ac.uk/#/geodemographics/iuc14/default/BTTTFTT/10/-0.15/51.52/) Data published by [Consumer Data Research Centre (CDRC)](https://data.cdrc.ac.uk/dataset/cdrc-2014-iuc-geodata-pack-england)